Complete visual identity and campaign design for New York University Alumni Weekend 2025, an annual celebration bringing together NYU alumni in and around Washington Square Park.

Inspired by traditional quilt patterns and patchwork compositions, the project developed a visual system centered around ideas of community, connection, and shared history. The identity translated these themes into a contemporary graphic language applied across posters, invitations, signage, street banners, stickers, and supporting event materials throughout the weekend.

The design balanced structured layouts with playful modular forms, creating a vibrant and recognizable presence that reflected both the diversity of the NYU community and the energy of the surrounding city.